Pick.im

Real, meaningful, and attainable

Working on site content and some other relevant writing projects
tonight, and I had a realization that I think is really awesome.

The mission of Pick.im is already established--it is real, meaningful
and attainable.

The business plan is still in the works--it, too, is real, meaningful
and attainable.

Around here, it's the mission statement that justifies the business
plan, not the other way around.

Yay.